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Bob
Becker, Principal
Before establishing SMA in 1985, Bob worked in the marketing department of Colgate Palmolive Canada , and was the marketing partner of GLA Computer Systems, a Canadian software company.
Responsible for overseeing all of SMA's marketing projects, Bob has developed a significant, long-term client base, ranging in size from owner-operators to internationally recognized public companies.
He also serves as Chairperson of the Marketing and Sales Committee and Think Tank for the Information Technology Association of Canada (ITAC).
Email Bob Becker |
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Deirdre
Davey, Director, Communications
Deirdre
designs and implements communication strategies, interprets market research
results and develops key messages and final copy for internal or external
marketing communications campaigns. She is a past winner of The International
Association of Business Communicators Gold Quill Award.
Email Deirdre Davey |
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Heather
Doswell, Director, Research and Communications
Heather creates and edits copy for a variety of marketing materials, including
product sheets, case studies and web sites. She also develops analyses
of market research findings, writes market survey overviews and presentations,
and conducts specialized research. Prior to joining SMA, Heather held
management and sales positions in the telecommunications industry.
Email Heather Doswell |
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Sue Horner, Senior Copywriter
Sue creates and edits copy, including case studies and newsletters,
for a variety of internal and external marketing communications campaigns.
Her work has earned several APEX awards for publication excellence and
a Silver Leaf award from The International Association of Business Communicators.
Email Sue Horner |
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Catherine Wathen, Director, Client Services
Catherine manages all aspects of client marketing campaigns, with responsibility for client liaison, management of SMA's talented team of market research specialists, and direction of external resources as required. Catherine also oversees administrative and accounting aspects of SMA's business.
Email Catherine Wathen |
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SMA Market Research Specialists
- SMA-trained
- 10+ years of business experience in sales, marketing and/or
technology
- Familiar with all forms of emerging technologies including Internet, data management, ERP and CRM, as well as IT consulting and advisory services
- Conduct lengthy conversations, probe "C" level executives for perceptions, attitudes and plans for expenditures
- Communicate clearly with account executives about potential prospective accounts
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