SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.

SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:

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• "Measuring Up Your Marketing:  Technology that Tracks"
  – December 8, 2011
• "Nurturing Cool Leads into Hot Prospects"
  – October 27, 2011
• "Bring it:  Social Networking on Mobile Devices"
  – April 21, 2011
• "Social Networking:  The End All and Be All?"
  – February 17, 2011
• "To Tweet or Not To Tweet:  Marketing Mash-up"
  – December 8, 2010
• "Taking it to the Top: Elevating Marketing and Sales to C-level"
  – Oct, 21, 2010
• "Marketing Without Borders"
  – June 23, 2010
• "Making Connections: Virtual vs. Face-to-Face"
  – April 23, 2010
• "Exercise Your Options"
  – February 18, 2010
• "Detecting Emerging Trends and Patterns in High Tech"
  – October 14, 2009
• "Play Where The Puck Is Going"
  – June 24, 2009
• "Survival Skills and Success Strategies: Marketing through an Economic Downturn"
  – April 9, 2009
• "Marketing and Sales Executive Think Tank"
  – February 19, 2009
• "Marketing and Sales Executive Think Tank"
  – November 27, 2008
• "Social Networking: The Buzz and Biz of Online Communities"
  – October 15, 2008
• "Marketing and Sales Executive Think Tank"
  – June 18, 2008
• "How To Leverage Existing Customer Relationships To Drive More Revenue"
  – April 9, 2008
• "Marketing and Sales Executive Think Tank "
  – February 28, 2008
• "Wrestling The Competition: How To Differentiate Your Offering And Win New Business"
  – October 18, 2007
• "Marketing and Sales Executive Think Tank"
  – May 24, 2007
• "Let's Get Personal: How To Deliver One To One Marketing On A Budget"
  – March 8, 2007
• "Marketing and Sales Executive Think Tank"
  – January 18, 2007
• "Crowd Pleasers: The Risks and Rewards of Event Marketing"
  – November 30, 2006
• "Marketing and Sales Executive Think Tank"
  – October 12, 2006
• "Online and Outfront: How To Use E-Marketing To Get Results"
  – June 7, 2006
• "Marketing and Sales Executive Think Tank"
  – April 19, 2006
• "Marketing and Sales Executive Think Tank"
  – January 19, 2006
• "Resource Crunch: Aligning Technology Marketing People and Budgets To Get Results"
  – November 30, 2005
• "Marketing and Sales Executive Think Tank"
  - September 14, 2005
• "Catching Leads Versus Building Brand"
  - June 22, 2005
• "Technology Sales Pros Serve Up Their Views of the Marketing Scene"
  - February 24, 2005
• "Low-Hanging Fruit.... High Potential Prospects"
  - November 25, 2004
• Your New Mandate In Technology Marketing
  - June 2, 2004
• Building and Demonstrating the Value of Technology Marketing
  - February 19, 2004