Measure Up Your Marketing: Technology that Tracks
This ITAC Marketing and Sales Executive Think Tank was held on December 8, 2011 and hosted at Oracle by Michael McCarthy, Account Manager, Oracle Advanced Customer Service.
Bob Becker, Principal of SMA moderated the discussion.
- Using technology tools to evaluate ROI.
- Aligning sales and marketing to get results.
What we learned
- Less is more. Use technology to capture quality information, not quantity
- Marketing and Sales continue to be silos; ROI will come with more collaboration from both
- Social media is still new and challenging. More work needs to be done to explore its value and how to measure it
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Nurturing Cool Leads into Hot Prospects
This ITAC roundtable was held on October 27, 2011 at the MaRS Centre, Toronto, Ontario.
Bob Becker, Principal of SMA moderated the discussion.
What we learned
- Many firms are struggling to integrate and connect marketing, sales and delivery
- Creating credible and relevant content is critical
- Consistency is key – developing a common message is vital so that everyone represents your organization in the same way
- Social media is an important lead nurturing element, yet many organizations lack in-house expertise
- Face-to-face interaction remains a highly effective way to reach out to prospects
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MANDATE: Moderated by Bob Becker, Principal, SMA, to discuss and establish thought leadership positions on critically important issues, which will be communicated to the technology marketing and sales community at large.